As the third largest asset managers in the world, Allianz wanted to create a financial literary series to help those at the starting line of investing.

But finance is boring. So we tapped very much not boring Christoph Waltz to help illustrate investing tips while not talking about finance or using charts.

At the turn of the century, Montblanc recognized a shift in the way people move as trade increased exponentially out of Hamburg. This led them to create products—pens and bags—for people to take on their journeys as they followed their pursuits.

This campaign goes back to the roots of mobility by featuring Mark Maker Cillian Murphy as he walks through the world in a different direction. Executed by director Ian Pons Jewell, the film shines new light on a seemingly everyday journey, showing that it’s how we move, not where, that defines the mark we make.

Have you heard Amazon Music has all the music and podcasts you love, ad free? To broadcast this news, we looked to those who know how to sell podcasts and music best: fans. We launched with a hero film, followed by individual fans telling gushing over artists like A Tribe Called Quest, Doja Cat, Maneskin and The 1975 to name a few.

Special shout to the incredible art directors on this project who worked with countless artists to make those fan films come to life.

The baby category is plagued by a misrepresentation of reality: perfect nurseries, in perfectly tidy homes with perfectly rested parents. We set out to change that by focusing on a far more relatable truth: being a baby is pretty darn great. 

To launch Huggies' global campaign, we created an anthem film that demonstrates what it’s like being a brand new baby while also establishing Huggies as the helpful co-pilot that helps them - and, by association, their parents - navigate this wild, wonderful world.

Shortly after the campaign launched we showed up at the Super Bowl with a big game first: an ad featuring babies born on that very day, February 7th, 2021.

In it’s totality, the campaign included 8 films, print, social and a complete brand redesign on all of Huggies’ properties.

Insurance companies are well known for using worst case scenarios as a means to sell their services. But Allianz has seen a thing or two in the last 130 years of insuring the world—most importantly that being prepared doesn’t just help protect against the unknown. It also opens us up to the best things in life. With this in mind, the “Get Ready for the Best” platform was born, positioning Allianz as a data backed optimist, in stark contrast to the fear mongers.

To launch this fresh point of view across 67 markets, we leaned into an analogy that perfectly brings this idea to life: nobody learns to swim just to avoid drowning. The film was accompanied by an OOH campaign, a complete design rebrand and social activations.

Every four minutes, someone on parole and probation is put behind bars for a technical violation—things that most of us do often and without a second thought, like crossing state lines or going out past 8pm.

To draw attention to the ineffectiveness of the system, we created a brand platform called “Give Life Back.” The campaign set out to elicit compassion by showing how technical violations rob weeks, months and years from people’s lives.

The work launched with an anthem film that led people to bespoke Instagram profiles which dove into the real stories. We also developed an AR filter that put the user in the shoes of people in the system, confronting them with the heart breaking choices they face every day.

For the newest chapter of the ‘What Moves You, Makes You’ global brand platform, Montblanc partnered with another iconic figure whose passions have defined him: Nimsdai Purja.

In 2019, the Nepalese mountaineer set out to climb the 14 highest peaks around the world, each standing 8,000 feet above sea level. Against all odds, he succeeded—in just seven months. It’s this legacy that inspired Montblanc to capture his thoughts on three subjects that are relevant to his pursuits while wearing the 1858 Geosphere watch.

Shine is the daily self-care app created by BIPOC for anyone that doesn't see themselves in what has become the white-washed wellness space.

So to launch their first national TV commercial, we created a film that acknowledges representation and support where we’ve needed it most just ahead of World Mental Health Day.

In a world where social media is reserved for smiles and happiness, we proved sometimes not every picture tells the whole story with real people that have struggled with mental health. And who better to narrate than Logic, who’s Grammy nominated song 1-800-273-8255 exponentially increased awareness on depression and suicide prevention? The resulting film showed off the capabilities of Pixel 2’s incredible camera while also getting our audience to question what mental health can look like.

To showcase the power of the Google Pixel 2’s camera we created “Boring to Beautiful,” a series of films featuring photographs of overlooked objects and moments in all their vibrant, captivating glory.

Do you read the news and wonder why the other side doesn’t get it? We realized the media was partly feeding the country’s opinions by using language so bias the division in the country suddenly seemed obvious. So we sought to shed light on the problem by creating an unbiased headline generator. On it, users are served up the same piece of news but delivered by Fox News and CNN. In the middle is the actual news – the simple facts of what both articles are communicating with out the bias language.

For fourteen years, Ocean Spray has been selling cranberry juice in the same way: with two farmers standing in a cranberry bog holding the latest and greatest cranberry blend. Until now. That's right, we ended the campaign that started when Napoleon Dynamite premiered to launch Ocean Spray Pink made with real (yes, real!) pink cranberries.

When the NCAA asked us for a "female empowerment" ad to accompany a football spot in their fall campaign, my partner and I were, well, annoyed. Why do we even need female empowerment ads? While we can point to individual commercials as being provocative and powerful in their own right, collectively the entire category of "female empowerment" ads just seemed obsolete.  

So we proposed a new way to empower women by doing the opposite of what was expected; questioning the need for female empowerment ads within a female empowerment ad. 

What Donald Trump says no longer shocks people. But we must remember, the words that come from the President of the United States represent all Americans at home and abroad. So the question isn't whether you agree with Donald Trump or not, its whether you would let Donald Trump speak for you. 

Long before it was a trend for brands to talk about inclusivity, the NCAA was giving kids the opportunity to play sports in college regardless of their skin color, gender or where they came from. So for March Madness, we portrayed the kind of kids that get a shot at playing college ball, and the one thing they all have in common: determination.